Product direction.
Clarify the user, problem, wedge, core loop, roadmap and what should not be built yet.
Founder advisory
A product thinking partner for serious founders.
I work with founders when the next product decision matters: what to build, what to ignore, how to validate, how the experience should feel, and how to move toward execution without losing clarity.
Advisory areas
Decisions, not decoration.
MVP and validation.
Shape the smallest serious version that can test the most important assumption.
UX and product judgment.
Review flows, onboarding, dashboards, AI moments, information architecture and product quality.
Founder decision support.
Think through tradeoffs around scope, team, partners, commercial model, build sequence and execution.
Rhythm
A lightweight operating cadence.
Regular founder/product sessions
Async product reviews and decision notes
Roadmap and MVP scope input
UX, AI and build-direction feedback
Clear next-step recommendations after each cycle
Good fit
Pre-build founders.
You have a serious idea, but need the product shaped before design or engineering begins.
Active product teams.
You are already building, but need better product judgment across roadmap, UX, AI and scope.
Venture-backed or bootstrapped.
The structure can adapt to stage, but the work has to deserve focused product attention.
Next step
