Work with me

Product clarity before product motion.

I work with founders and teams when the product needs sharper thinking: what to build, why it matters, how it should work, where AI belongs, and how to move toward execution without making the idea heavier than it needs to be.

Engagement paths

Choose the shape that fits the stage.

Working modes

Sprint or fixed scope

One-off clarity work.

Useful when the product needs a clear decision, audit, MVP scope or AI direction before the team commits to build.

Early ideaStuck productPre-build strategyInvestor or proposal preparation

Monthly rhythm

Ongoing founder advisory.

A recurring product thinking partner for founders who need better decisions across roadmap, UX, AI, positioning and execution.

Active foundersSmall teamsProduct pivotsRoadmap decisions

Project engagement

Design-build through Zenith.

When the work needs a team, Zenith can turn strategy into product design, AI workflows, web/mobile software and launch support.

MVP buildProduct redesignAI product buildFounder-led execution

Selective

Venture-style collaboration.

For a small number of products, I can contribute product direction, design, technical thinking and long-term strategic involvement.

Strong founder alignmentProduct-led advantageClear commercial pathEquity or hybrid structures

Engagement paths

Best for

Founders with a promising idea that still feels scattered.

Product Clarity Sprint.

A focused strategy sprint to clarify the user, problem, core loop, MVP shape, risks, positioning, and first build sequence.

Product thesisRiskiest assumptionsMVP scopeCore flowsExecution roadmap

Best for

Teams adding AI to a product or building AI as the product.

AI Product Strategy.

I help define where AI should sit, what it should remember, where human review belongs, and how the experience earns trust.

AI use-case mapAssistant behaviorContext and memory modelHuman-in-the-loop flowsTrust and control patterns

Best for

Existing products that feel confusing, leaky, or harder to use than they should be.

UX & Product Audit.

A structured review of flows, hierarchy, onboarding, conversion, trust moments, and product-market fit signals.

UX findingsProduct friction mapPriority fixesConversion and trust recommendationsRedesign direction

Best for

Founders preparing to design, fund, or build the first serious version.

MVP Definition.

We turn an idea into a buildable MVP with clear roles, workflows, feature priorities, technical direction, and delivery assumptions.

MVP briefFeature priorityUser journeysPRD/BRD directionBuild estimate inputs

Best for

Founders who need an ongoing product and strategy partner.

Founder Advisory.

A recurring advisory relationship around product decisions, roadmap tradeoffs, UX direction, AI adoption, positioning, and execution.

Product reviewsRoadmap inputDecision supportDesign/dev guidanceFounder thinking partner

Best for

Teams ready to move from strategy into execution.

Design & Build Through Zenith.

When the work needs a team, Zenith Studio can support UX, product design, AI workflows, frontend, backend, and delivery coordination.

Product designDesign systemAI workflowsWeb/mobile app buildLaunch support

Good fit

You have a serious idea, product, or business problem that needs clearer product direction.

You want help deciding what to build first, what to ignore, and how the product should work.

You care about both user experience and commercial reality.

You are open to direct, practical product conversations.

Usually not a fit

You only need a decorative website or isolated UI polish.

You want AI added for marketing, not because it improves the product.

You need a large agency process before the real problem is understood.

You are not ready to make clear product or business decisions.

How it starts

A short call, then a clear first step.

We start with the vision, the user, the current mess, the commercial goal, and what feels unclear. I will usually recommend one sensible first move: audit, clarity sprint, MVP definition, advisory, or a Zenith build path.

I do not force every conversation into the same package. The work should match the stage of the product.

Next step

Tell me what you are building.

Bring the messy version. The first useful thing is usually finding the clearest sentence underneath it.

Fab Senchuri

Ask Fab.

Product, AI & venture

How can I help?

Quick answers on how I work with founders — building, advising, investing, and consulting on digital products.

Build · Advise · Invest · Consult

From idea to MVP to launch — plus founder advisory, product investment, and consulting.

Clarity first

Most founders don't need more features. They need clarity on the user, the product, and what to build first.

Start with a question

Book a call