Australian Marketing Operations Ecosystem
A connected digital ecosystem for an Australian marketing-solutions group operating across creative production, printing, promotional products, fulfilment, logistics and marketing technology.
Client identity withheld due to confidentiality.
Business context — three broad areas
Content studio
- Photography, editing & copywriting
- Video, animation & motion
- Websites & mobile apps
- Social content
- 3D displays, pop-ups & retail experiences
Production & fulfilment
- Commercial printing
- Flyers, posters & catalogues
- Packaging & labels
- Promotional products & events
- Warehousing, packing & distribution
Data-driven innovation
- Document digitisation
- Data unification & CRM integration
- Dashboards & marketing automation
- Customer-data systems & visualisation
The challenge — the digital experience needed to
- Explain the overall group
- Clarify service areas
- Present subsidiary businesses
- Support different customer journeys
- Maintain brand consistency
- Preserve each company's specialisation
- Help customers understand cross-service capability
Users
- Brand & marketing teams
- Corporate & retail customers
- Procurement teams
- Business owners
- Event teams
- Production & ecommerce customers
Product & website scope
- Parent corporate website
- Promotional product business
- Commercial printing business
- Print-management company
- Product catalogues
- Ecommerce journeys
- Service & quotation flows
Design approach
Group clarity
Explain how the businesses connect.
Service discoverability
Users should quickly understand which service fits their need.
Multi-brand consistency
Shared patterns create consistency without erasing each brand.
Conversion
Clear enquiry, quotation and ordering journeys.
Complexity
- Multiple companies & brands
- Different customer segments
- Services and physical products
- B2B and ecommerce journeys
- Group-level positioning
What this project demonstrates
Selected project details have been anonymized due to client confidentiality. No client names, logos or private information are shown.
More work
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