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Client WorkAgriTech

Farmer Education and Community Platform

A digital agriculture platform designed to make useful farming knowledge, issue guidance and community support more accessible to farmers in Nepal.

Client identity withheld due to confidentiality.

Context — practical, timely information

  • Crop diseases
  • Farming issues
  • Cultivation methods
  • Crop activities
  • Seasonal practices
  • Community knowledge
  • Agricultural updates

Designing for rural users means considering

  • Different literacy levels
  • Language
  • Device limitations
  • Connectivity
  • Familiar interaction patterns
  • Trust

The challenge

The product needed to make agricultural information useful, understandable and actionable — and to support community participation without becoming difficult to navigate.

Product scope

  • Farmer onboarding & crop selection
  • Farming information
  • Issue & disease discovery
  • Activity tracking
  • Educational content
  • Community posts, questions & responses
  • Updates & notifications
  • User profile & admin content management

Design approach

Mobile first

The mobile application was the primary experience.

Clear language

Information needed to be understandable and practical.

Visual guidance

Images and simple structure help explain farming issues.

Low cognitive load

Avoid unnecessary complexity and dense interfaces.

Community trust

Community content should feel useful and moderated.

Complexity

  • Rural users
  • Variable digital literacy
  • Connectivity constraints
  • Agriculture-specific information
  • Community features
  • Localisation needs

What this project demonstrates

AgriTech UXRural user researchMobile-first designCommunity platformsAccessibilityDesigning for practical everyday use

Selected project details have been anonymized due to client confidentiality. No client names, logos or private information are shown.

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