Image Customisation and Ordering Platform
A web-based customisation and ordering platform designed for customers in Australia and the United Kingdom.
Users could edit and prepare images before placing customised product orders.
Client identity withheld due to confidentiality.
Context
Custom products create additional complexity compared with standard ecommerce. Users need to upload and edit images, understand production requirements, preview the result, select options, order, pay and track production — and the business also included affiliate and internal operational workflows.
The challenge
The core challenge was making image customisation easy for non-designers while still capturing the information required for production.
Users
- Customers
- Business customers
- Affiliates
- Production teams
- Customer support
- Administrators
Core workflows
Image upload & editing
Crop, resize, reposition, rotate, preview, quality warnings and product-area placement.
Product configuration
Users select size, format or relevant product options.
Ordering & payment
The product moves from customisation into ecommerce checkout.
Order tracking
Users monitor production and fulfilment.
Affiliate & admin operations
Affiliates manage referrals; internal teams manage users, orders, payments and production status.
Design approach
Guided customisation
The interface should prevent common errors.
Realistic preview
Users need confidence in what they are ordering.
Clear quality feedback
Image-quality warnings should be understandable.
Seamless commerce
The editor and checkout should feel like one connected journey.
Complexity
- Image editing + ecommerce
- Production requirements
- Order tracking & payments
- Affiliate programme
- Multiple markets
- Customer & admin systems
What this project demonstrates
Selected project details have been anonymized due to client confidentiality. No client names, logos or private information are shown.
More work
All work →Building a complex product?
I work with founders, agencies and businesses that need help turning complex ideas, workflows and systems into clear digital products.
